E88 takes your privacy seriously. This policy transparently explains how we collect, use, store, and protect your personal information every time you use our platform.
This Privacy Policy describes e88's privacy practices in relation to the e88.cx website, the e88 mobile app, and all related services. By registering for or using the e88 platform, you agree to the terms set out in this Privacy Policy.
E88 ("we", "Platform", "e88") is a trusted online betting platform operating to serve the needs of members in Malaysia. We understand that privacy is more than a legal requirement — it is the foundation of trust between us and every member who uses this platform.
This Privacy Policy is drafted in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international best practices in data protection. This document explains in detail how we handle your personal information from the moment you register an account through every transaction you make on the e88 platform.
We do not sell, rent, or disclose your personal data to third parties for marketing purposes without your explicit consent. Every piece of data we collect has a clear purpose, and we only retain it for as long as necessary to fulfil that purpose.
e88's Commitment: We never sell member personal data to third parties. All data processing is carried out transparently and in compliance with applicable Malaysian law.
We collect various types of information depending on how you interact with the e88 platform. This information is categorised as follows:
In certain situations, we may receive information about you from legitimate third-party sources, including identity verification service providers, payment providers, and fraud prevention agencies. All such information is used solely for security and account verification purposes.
| Data Category | Example | Primary Purposes |
|---|---|---|
| Personal Identity | Name, MyKad, date of birth | KYC verification & legal compliance |
| Contact Information | Email, phone number | Account communications & customer support |
| Financial Data | Bank accounts, e-wallets | Deposit & withdrawal processing |
| Technical Data | IP, device, browser | Security & fraud prevention |
| Usage Data | Activity logs, betting | Service improvement & compliance |
E88 only processes your personal data for legitimate and specified purposes. We will not use your data for any other purpose without informing you in advance. The following are the primary purposes of our data processing:
Under Malaysia's Personal Data Protection Act 2010 (PDPA), e88 processes your personal data on one or more of the following valid legal bases:
You have the right to withdraw your consent at any time. However, withdrawal of consent does not affect the validity of any processing carried out prior to the withdrawal.
E88 does not sell or rent your personal data to any third party. However, we may share your data with the following categories of third parties under limited and controlled circumstances:
We work with selected third-party service providers to help operate the e88 platform, including:
All these service providers are bound by strict confidentiality agreements and are only permitted to process your data under e88's instructions and for specified purposes only.
E88 may disclose your personal data to the relevant authorities if required by law, court order, or other valid legal process. This includes disclosure to law enforcement agencies in the context of financial crime or fraud investigations.
E88 will not share your data with third-party advertisers or data brokers for marketing purposes. Any marketing communications from e88 will only be sent with your explicit consent.
Your data security is e88's top priority. We implement multiple layers of technical and organisational security to protect your personal information from unauthorised access, loss, destruction, or accidental disclosure.
Access to members' personal data within e88's internal systems is restricted to staff who genuinely require it to perform their duties. All access is logged and monitored, and staff are bound by strict confidentiality agreements.
While we take all reasonable precautions, no security system can be guaranteed 100% secure. We encourage you to also take personal security measures, such as using a strong password and enabling 2FA on your account.
E88 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy, or as required by applicable law. The following are general guidelines for our data retention periods:
Once the retention period expires, your data will be securely deleted or anonymised so it can no longer be linked to you personally.
The e88 platform uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and understand how members use our platform.
You can manage your cookie settings through your web browser at any time. Please note, however, that disabling essential cookies may affect the functionality of the e88 platform.
Under Malaysia's PDPA and e88's Privacy Policy, you have several rights regarding your personal data. We fully respect these rights and make it easy for you to exercise them:
To exercise any of the above rights, please contact the e88 privacy team via email at [email protected] or via live chat within the platform. We will process your request within 30 days of receipt.
In operating the e88 platform, some of your personal data may be transferred to and processed on servers located outside Malaysia. When such transfers occur, e88 ensures that protections equivalent to Malaysia's PDPA are applied through the following mechanisms:
E88 prioritises the use of servers located in the Asia-Pacific region to minimise latency and ensure that Malaysian members' data remains within a jurisdiction supported by a robust legal framework.
E88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform enhancements. Any material changes will be communicated to you via:
Continued use of the e88 platform after the effective date of any changes constitutes acceptance of the amended Privacy Policy. If you do not agree with any changes, you have the right to close your account in accordance with the procedures outlined in Terms and Conditions us.
For any questions, concerns, or requests regarding your data privacy, please contact the e88 Privacy Officer at [email protected]. We are committed to responding to all privacy inquiries within 5 business days.
Behind this policy lies a security and privacy infrastructure built to protect every e88 member, every day.
All data transmitted between your device and e88's servers is protected with 256-bit SSL encryption. Sensitive data such as passwords and payment details are stored in fully encrypted format.
You have the full right to access, correct, or request deletion of your personal data. The e88 privacy team is ready to process your request within 30 days, hassle-free.
E88 has never and will never sell your personal data to third-party advertisers or data brokers. Your data is used solely to enhance your experience on the platform.
All e88 data processing practices fully comply with Malaysia's Personal Data Protection Act 2010 (PDPA). We continuously monitor regulatory developments to ensure ongoing compliance.
Your data is not stored indefinitely. e88 maintains a clear and transparent data retention policy — each type of data is kept only for as long as necessary, then securely deleted.
The e88 privacy team is available to answer all enquiries related to your personal data. Contact us via live chat within the platform or by email and we will respond within 5 business days.
As an e88 member, you have clear and enforceable rights over your personal data.
Request and receive a copy of all personal data we hold about you within 30 days.
Correct any personal data in your account that is inaccurate, incomplete, or outdated.
Request deletion of your personal data under certain circumstances, subject to legal obligations.
Object to the processing of your data for specific purposes, including direct marketing communications.
Obtain your data in a machine-readable format for transfer to another provider.
Request that we restrict how your data is processed under certain agreed conditions.
Join over 500,000 members who trust e88 with their personal data. Malaysia's betting platform that puts security, privacy, and the best experience first for every member.
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